The Biolage Products Behind Pamela Anderson’s Return to Blonde: ‘My Hair Needs It’

Pamela Anderson is blonde again and leaning on Biolage for the look. Here’s what to know about the salon brand and what to shop.

Pamela Anderson is blonde again. After months as a redhead, she debuted her return to platinum at the 2026 WWD Style Awards on January 9 and ahead of the 83rd Golden Globes on Sunday.

Biolage wants the haircare credit. It says Anderson, the label’s first global celebrity ambassador, relied on its Hydra Source collection throughout the bleaching process and kept a scalp step in the rotation with its Full Rescue Invigorating Scalp Serum.

In May, Biolage named Anderson the face of Biolage Professional Hair Spa, as the brand is actively transitioning its long-running salon staples into at-home essentials.

“This is the most drastic renovation the Biolage brand has seen since its birth. The Biolage Professional Hair Spa launch has touched every aspect of our brand — ingredient and formula upgrades, packaging design and sustainability improvements, new innovation focus on scalp health, deeper and richer product explanations,” Michael Sanchez, VP of global marketing, told WWD in May.

Sanchez described alignment with Anderson’s personal journey of “self-discovery and authentic beauty” as connecting with Biolage’s core values. “It’s all about stripping away the things that really aren’t important for you to make space for what is.” 

Bio-science meets nature

Biolage dates back to 1990 — created by hairdresser and entrepreneur Arnie Miller, who saw an opportunity to combine “the latest in bio-science with the best of nature” for hair with a touchable finish and fluid movement. That made Biolage stick for decades: conditioning performance, iconic white packaging, and a signature fragrance.

That salon DNA still shows in how the line is organized. Biolage tends to sell by problem and by routine: hydration, breakage, color maintenance, smoothing, and, increasingly, scalp care.

What has changed is how loudly Biolage is putting values on its label. That includes no animal-derived ingredients or byproducts as part of its pledge. Its white signature bottles are made from 100 percent post-consumer recycled plastic, which the brand says saves “over 30 tons of virgin plastic every year.”

Why Hydra Source and Full Rescue fit a blonde reset

Hydra Source is the hydration system Biolage is tying to Anderson’s bleach-and-tone reality. On its product page, Biolage says Hydra Source Shampoo is “infused with micro-filtered aloe vera and fermented hyaluronic acid,” and that it provides “6x more hydration after one use” when used as a system with Hydra Source Conditioning Balm and a leave-in, compared with a non-conditioning shampoo.

Lightening can leave hair feeling rough because the cuticle is more vulnerable and moisture escapes faster. A hydration-forward routine helps reduce the rough, squeaky texture that shows up after highlights, and it helps hair detangle with less pulling, which is where a lot of breakage begins.

Full Rescue is the newer line Biolage is pushing for hair that is breaking and looking less dense through the lengths. The brand’s collection page says Full Rescue Shampoo, Conditioner, and Serum deliver “+74 percent resistance to hair fall due to breakage” compared with a non-conditioning shampoo. That wording matters: it is specifically addressing breakage from mechanical stress, not making a medical claim about shedding from the root.

Biolage positions the scalp as part of the fix. Its Full Rescue Invigorating Scalp Serum is described as “infused and micro-dosed with steam-distilled rosemary oil and niacinamide,” and the brand says it supports scalp health and strand strength while improving “visible hair quality and thickness.”

Anderson has described her approach in the least fussy terms possible. In an interview about the partnership, she said, “The most important thing for me in the beauty world was to work with companies and use products that are as sustainable as possible, but also cruelty-free and vegan,” says Anderson. “So I’m just happy that it’s in fashion to have compassion.”

When asked what she actually reaches for, she kept it equally simple: “I like the Biolage Full Rescue formula because my hair needs it. I love the mask and the scalp treatment — those are my favorites. And everybody uses it around me — my mom loves it.”

What to shop from Biolage if you want the same playbook

Hydra Source Shampoo

The entry point if your hair feels dry from heat styling or highlights. Biolage ties the formula to micro-filtered aloe vera and fermented hyaluronic acid, plus its “6x more hydration after one use” system claim when paired with Hydra Source Conditioning Balm and a leave-in, compared with a non-conditioning shampoo.

Hydra Source Conditioning Balm

The matching conditioner if you want softness and slip without a heavy coating. It is designed to keep hair touchable and manageable, which is exactly what you want if your hair is lightened and prone to tangling.

Full Rescue Shampoo

This is the cleanser to consider if the issue is breakage and a thinner-looking finish, especially if you notice more snapping during brushing. Biolage’s system claim is “+74 percent resistance to hair fall due to breakage” when used with the Full Rescue Conditioner and Serum, compared with a non-conditioning shampoo.

Full Rescue Restorative Mask

This is the add-on treatment Anderson singled out, and it makes sense as a weekly reset if your hair is color-treated, heat-styled, or feeling rough at the mid-lengths and ends.

Full Rescue Invigorating Scalp Serum

For the scalp step Anderson has talked about, Biolage says this serum is micro-dosed with steam-distilled rosemary oil and niacinamide to support scalp health and strand strength while improving visible hair quality and thickness.

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